With the growth in educational technology, online teaching platforms are growing rapidly. To enjoy the benefits like better flexibility, convenience, comfort, cost-effectiveness, and professional development, educators nowadays prefer launching online courses. Due to this, day by day, the competition in the e-learning field is growing.
Selling online courses from one’s website is becoming challenging as for similar topics and niches several other options are also available to the learner audience. To stand out from the crowd, win the competitive race and sell courses from your site effectively, following the right strategies is important. Let us discuss a complete set of steps that the online course builder can follow to boost online course sales from their website.
Steps for selling online courses effectively from your own website
- Upload a mini-course on your website
Before enrolling or purchasing your course, people prefer getting a basic idea of the course, the content, features, study material, and more. To do so, you can upload a mini version of the complete course on your website. Via this mini-course, you can provide the visitors or the viewers with the overall course content, subjects, and other elements. If the learners’ needs and expectations will be met, they will surely decide to buy your course. Also, try to give this mini-course free of cost. Getting gifts or study material is something we all enjoy. This will increase the traffic to your website organically and sales will be boosted too.
- Upload demo video lectures
Another way to boost online course sales from the website is by uploading the demo video lectures. On any course topic, the educator can make high-quality video lectures. Upload a few videos on the website. This will provide viewers an idea about what are the teaching patterns, how effectively the teachers teach, and what is the overall quality of the videos. Make your demo video lectures attractive and appealing by having the right backgrounds, and audio quality. Add visual elements like picture cards, infographics, and more to provide viewers with a positive first learning experience.
- Add reviews to your website
Whether doing clothing shopping or technical goods, we all first prefer reading the reviews of the product before doing the final purchase. The apps or sites where we can read the reviews and testimonials become our favorite and we always prefer purchasing from them. In the same way, to expand sales of your online course from the course website, having customer reviews uploaded is very beneficial.
By reading the positive reviews, the target audience will get to know how effective your course is, how the learning experiences of the customers have been, and more. Good ratings expand future course sales. Also, if there is any negative review, the way you tackle and respond to them shows professionalism and cooperation. This will surely help to enhance your course sales.
- Make a sales page
A sales page is a landing page that you integrate into your online course selling website. This page describes your course features and outlook in detail, to serve the audience better and boost sales. On your sales page, first, describe your course well. Tell the course topic, the benefits of joining, the problems that your course solves, and the learning outcomes.
Share what are the final results that learners will get after the course completion. Tell the course duration, modes, and payments. This will make your course website super informative and effective. Online course selling can be enhanced by developing a sales page on your website as this becomes a specific place to drive the targeted audience.
- Have different payment options
To expand online course sales from your website, having different payment options is important. Not a single payment method will be convenient for all. Today there are different procedures and features that people use for making transactions and payments. So your online course website should offer easy payment options to the customers. For example, you can have options such as net banking, account-to-account transfer, mobile UPI, and more so that people can make payments at per-time convenience. Give digital payment receipts to the buyers for safety, security, and future use purposes.
Every course creator wants to generate good profits and sales. By following the above-mentioned tips which are uploading demo video lectures, adding reviews, having different payment options, making a sales page, and uploading a mini course, one can boost the course sales from their own website.